Friday, January 13, 2012

Discuss: Is Martha Stewart's Reign Over?

In keeping with my New Year's Resolutions, I have been following @TorontoStarNews and @CP24. Both have been doing a great job at keeping me in-the-know. This morning, I saw a tweet by @TorontoStarNews that said, "Is Martha Stewart's Reign Over?" It lead me to an article by Tony Wong that really spoke to me. Here are a few snippets for ya


“In the current economic climate, this newer generation may not find the Martha Stewart lifestyle financially plausible or attractive,” says Jay Handelman, an associate professor of marketing at Queen’s University. “She has been known to a generation as representing certain lifestyle ideals — old-world cooking, fussy household nesting, and so on. It is likely that her style has come to be out of touch with a newer generation who are now just getting into home ownership...Issues of frugality and environmental sustainability speak to the current generation, and I don’t think Martha Stewart resonates on those issues,” says Handelman.

The explosion of the internet has also meant that it’s difficult to rule with authority even if you have your own TV show and printing press. An explosion of websites such as, where consumers can assemble different looks — from crafts to home design to fashion — has meant a democratization of design. Everyone can be a stylist.


I have been reading decor, design and DIY blogs for a few years now. During that time, the trend has definitely leaned more towards saving money by buying second hand, DIY-ing, and buying local where possible. Sure, I'd love to have a whole house filled with designer goods, but who can afford that?? If I think I can save money by trying to create something myself, I'll do it. I love saving the money, but half the fun is doing it myself. I love being able to point to my dresser and say, "I refinished that." Or point to some tissue paper poufs at a party I'm throwing and say, "I made those." I enjoy the sense of accomplishment. 

And Pinterest.... ahh Pinterest. I love it. Who doesn't. I have about a dozen boards on Pinterest and most of them are for projects that I would like to do, but haven't, for rooms in houses I would love, but will never have, for hairstyles and clothes I'd like to try, but won't. Pinterest doesn't make you a stylist, but it definitely helps narrow down your sense of style and can help inspire projects. This about sums up Pinterest for probably 90% of its users:

If you're laughing right now, you know it's true!

What do you think about this article and the movement towards frugality and environmental responsibility... or do you still live the Martha Stewart lifestyle? Bloggers and non-bloggers alike, what are your reasons for DIY-ing? What are your thoughts on Pinterest? Is it a useful tool or just a place for dreams?

I'd love to hear your thoughts on this!

image: here

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